Eve

I was nervous about this concept…at first. I wondered if I would go too far in getting a message across and if people wouldn’t relate or grasp what I was trying to say as a photographer. As a child I’d always seen the portrayal of “Eve” as a beautiful Caucasian woman so my imagination got the best of me and I decided to go against all the imagery I had previously seen in any biblical illustration. 

I wanted to stay clean, within my style, conceptualizing elements that would add to my overall canvas. If Eve were a black woman, what would she look like? Would she be tall, short, skinny or fat? Would her hair be natural, straight, up or down? How would I show her creation, her temptation, her becoming more aware of herself and body? 

To do this I put together a group of talented and visionary people in the industry that I felt would carry this concept like it was their own. Creative director, David Rolle pieced the looks together for Eve, orchestrating hair and makeup to follow. MUA, Mandisa Kerr worked her magic brush craftily added the right accents and contours to our models face. Hair stylist, Jameelah Thompson along with her assistant Lovena Magloire created amazing crowns of hair to place on our model that fit the theme. 

As expected finding a model to play the role of Eve had its challenges. Because of the reptilian element, many models were skeptical about the representation or meaning behind a very recognizable prop. Selvinique Wright however was down the second I was finished explaining the concept to her. She was in and that was all. On set she moved her body and shaped her poses into works of soft and sultry sentences allowing David to form her into the character “Eve.”


BAHARI SUMMER 15′ CAMPAIGN

When a NBA team wins a championship two years back to back, they call it a “repeat,” and that’s exactly how I felt getting a second opportunity to shoot the new summer collection from BAHARI Bahamas. The young but already iconic brand burst onto the scene only a year ago but already they have been operating at full speed and are now releasing their second collection. 

 When Bahari first launched, people fell in love with the vibrant colors, patterns and styles and felt like finally, this was truly a brand that stood out and accurately represented Bahamian people. This Summer 15 collection proved to be no different. I got a first hand sneak peak at the new lines months before we photographed them. The brand’s creative director Morgan Fernander was very open to my opinion and suggestions on what type of campaign could we create to truly capture the summer line. 

 Working with Scharad on our summer 15 campaign was even more exciting than we had imagined. The stakes were much higher this time, our company grew tremendously since we first worked with Scharad; so everything about our Summer campaign had to be Bigger & Better. His enthusiasm and receptiveness to our big ideas, and grandiose concepts made for a memorable experience and campaign. The end result was an Ad Campaign filled with pure, unadulterated BAHAMIAN EPICNESS! -Morgan Fernander 

 Seeing the multi colored polos, dynamic print body con dresses, tanks and bodysuits increased my excitement. I couldn’t wait to shoot the new products! Freeport, Grand Bahama set the scene once again and we locked in a private location, complete with a personal yacht to use at our disposal. Our models were equally as excited about the pieces and our team of hair and makeup were ready to hit the ground running. We shot nearly a full day but it was so worth it! 

 Images: Scharad Lightbourne 

 Creative Direction: Morgan Fernander 

 Styling: Bennae Beneby

 Models: Kylie Shenique, Rosetta Cartwright, Nisham Davis, Benniko Beneby 

 Hair: Olympia Lightbourne 

 MUA: Gail McIntosh


ALITHIA + KEITH GARDEN ENGAGEMENT SESSION

Alithia has been a big supporter of my photography when I first jumped onto the scene almost 10 years ago! She was always one of those admirers in the shadows she said but one day she was perusing my website and sent me a Facebook message saying; 

 “Scharad!!!!! I’m engaged! You KNOW I can’t let anyone else shoot my engagement photos but you right? Can we meet today?”

I laughed and replied “Sure,” because she was so certain that I’d had time to meet her on the spot. Nevertheless we met up at Avista Longue, downtown and had a long conversation about love, life and her big day. She was so excited, I think we talked for almost 4 hours! 

 She told me about her fiance and how she wanted really nice photos for their save the date and wedding website and she didn’t want it to be too stuffy with props and unnecessary things, she just wanted their engagement images to be about “them.” 

We had a site inspection and I went crazy over this location and its surrounding landscape. So many intimate spaces with great natural light and so on the day of the shoot, I only used a diffuser and reflector to cast light onto them. Hair, makeup and wardrobe were really simple and clean and my team as always performs well. I enjoyed shooting this couple and their engagement images portray that.

MUA: T’s Artistry 

 Hair: Aline Charles

Grips: Kenton Ferguson, Malik Smith 

 Keith’s Accessories: The Pico Brand


MOVIE DATES: CINEMA ENGAGEMENT PHOTOS WITH JIA + JENSEN

When I initially met Jia, it was business as usual. She was a client who wanted unique and creative images to celebrate her recent engagement to her fiancé Jansen. Jia wanted to do something fun and she stressed how important that was to her. In our meeting we worked around several ideas that fit her and Jansen’s personality and when she mentioned that they frequented the cinemas often, my mind started to race. I asked myself, “I wonder if Galleria would let us shoot in the theatre?” Jia was equally as excited and she said that she’d find out and get back to me. 

 In a few weeks, I heard from Jia, proud to say that the MGR had approved the request! We were good to go, we just had to pick the day and time to shut the theatre down! Well…not really, we had to shoot early morning before the cinema opened, so we weren’t operating on boss status but it was good enough for me. 

 The morning of the shoot, MUA, Sarsha Taylor showed up a few minutes before the rest of the team had and she already begun prepping Jia for makeup. Once we got inside the theatre, the attendants were already cleaning up and putting out the everyday amenities of the cinema, which I knew before hand, would make excellent props. Hair stylist, Aline Cassandra worked Jia’s hair into a whimsical style matching Sarsha’s beautiful makeup application. Jansen was very pleased! 

 The theatre staff were very excited. They had never seen a photoshoot in the cinema before and were all curious as to how it would come out, so they were very accommodating, providing everything we asked for. We shot behind the concession stand, next to mountains of popcorn; we used movie posters and an actual theatre. Overall it was a lot of fun and a great experience.


RAVEN: FASHION EDITORIAL WITH MODEL ROKARA

In my exploration as a creative and fashion photographer, I often come across these themes that I want to execute through my camera lens. I love images with a dark theme because it strays away from my usual bold, and vibrant lifestyle work. It’s more artistic to me and who doesn’t like a little edge? This is where the Raven editorial came to be. I wanted to shoot an editorial spread that would be dark and edgy and so I looked for the right model and style team to help bring this idea to life. 

 Rokara was “the” perfect model for this. Her 6-foot frame and long limbs gave me so much inspiration to bring this “bird like” spread to fruition, but I needed a designer who could create pieces to fit this theme; so that’s where Ria Georgina came into play. Ria was really excited as well having told me prior that she was trying to expand her portfolio so the collaboration was going to be well worth it. So after I added Lucy Lu for makeup, Tara Miller for hair and Kedar Clarke to style, I felt like the editorial was finally coming together. 

 Finding a location was easy. I’d known of this spot for a while as I drive past it frequently and it wasn’t far from my home. It was an old softball field that was overgrown but it appeared that new ground was being laid so there was a canvas of grass, mounds of soil, sediment and limestone at my disposal. It was perfect. 

 Rokara shined that day, giving me a number of different poses to work with. She braved the heat and heavy clothing to knock interesting and thought provoking movements through my lens. I had always wanted to work with her and she was proving to me why it was worth the wait. My team loved working with her also. Her open-mindedness to the styling made it easier for the team to transform her. We had an amazing time on set, check out the behind the scenes video below.

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